Running Meta ads with AI — and no second tool
Feed Meta the right data and an AI can create and optimise better ads than any bolt-on tool — no extra software, just Claude Code.
No ad-management subscription, no optimisation tool — Claude Code creates the ads, sets them live, reads the results, and optimises for the outcome I actually care about: leads. The bet is simple: if I feed Meta clean, well-shaped data, the model can out-optimise the tools people pay for every month, because the leverage was never the tool — it was the data and the judgement behind it.
Right now
Running. Early days — the first campaigns are live and the log of what Claude changed, and why, is growing.
The findings
Below is the honest premise. The rest follows as it concludes — what it cost, what broke, what I learned.
Still running — the findings grow while I work.
Overview
This experiment runs Meta ads with no second tool at all — no ad-management subscription, no optimisation platform. Claude Code creates the ads, sets them live, reads the results, and optimises for the outcome I care about: leads.
The bet: if I feed Meta clean, well-shaped data, the model can out-optimise the tools people pay for every month — because the leverage was never the tool, it was the data and the judgement behind it. Status: running, early days; the full report (what it cost, what beat the benchmark, what broke) follows as it concludes.