Season 1 · 13 episodes
How to Make 250K Per Yearwithout selling my time
I have the number. What I'm missing is the time. Thirteen episodes on what €250,000 in revenue a year should look like once it no longer comes from sold hours, and what has kept me from it so far.
Open the season →- 01 Why 250K a Year Why exactly 250,000 euros a year, and what do they have to pay for?
- 02 Freelancer or Employee What is my hour worth, and who decides what I spend it on?
- 03 Finding Your Niche What do I actually sell that isn't copied from someone else?
- 04 Minimalism in Business What does one holiday photo have to do with the size of my business?
- 05 Why I Don't Build a Startup Why learn in start-ups, but never build one with outside money?
- 06 My Start as a Freelancer Where could I start from, and which goals came before 250K?
- 07 Taxes in Germany Why was the tax system one of my biggest levers, and what did it cost?
- 08 The Bad Years What did the bad years cost me, and what did I change?
- 09 How I Get Clients Where do my clients come from, and what does each channel cost?
- 10 How Upwork Works How does Upwork become one building block of 250K, not the whole business?
- 11 Overlapping Family and Business Why do I only get about fifteen years, and how do I spend them?
- 12 Finite or Infinite Game Why do I need a number to get out of the endless game?
- 13 The Decision: Stay at 250K or Go for More Now that I've reached the number: more, or something else?
Season 3 · 8 episodes
Investing time in myselfHealth buys time
I simply had my health, until I started deciding it. Eight episodes about CrossFit with no prior knowledge, my best race, a broken ankle and the way back when you start from zero.
Open the season →Experiments
What I’m testing in the open.
Each experiment is a small course — it grows while I work. Results are filed honestly: wins and failures alike, the failures with the better pen.
#001 Running Product · GCP · AI
How to build an application for your customers
Building your own customer-facing app is now normal work — start small, break it down, and ship it.
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#002 Running Content · Web · AI
Can AI replace a typical CMS?
For a small site, an AI assistant can do the work a content management system usually does.
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#003 Running Content · Social · AI
Getting viral on LinkedIn using AI
The right AI workflow doesn't just keep the cadence — it can earn real reach.
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#004 Running Ads · Meta · AI
Running Meta ads with AI — and no second tool
Feed Meta the right data and an AI can create and optimise better ads than any bolt-on tool — no extra software, just Claude Code.
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