Experiments

What I’m testing in the open.

Each experiment is a small course — it grows while I work. Results are filed honestly: wins and failures alike, the failures with the better pen.

How to build an application for your customers #001 Running

Product · GCP · AI

How to build an application for your customers

Building your own customer-facing app is now normal work — start small, break it down, and ship it.

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Can AI replace a typical CMS? #002 Running

Content · Web · AI

Can AI replace a typical CMS?

For a small site, an AI assistant can do the work a content management system usually does.

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Getting viral on LinkedIn using AI #003 Running

Content · Social · AI

Getting viral on LinkedIn using AI

The right AI workflow doesn't just keep the cadence — it can earn real reach.

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Running Meta ads with AI — and no second tool #004 Running

Ads · Meta · AI

Running Meta ads with AI — and no second tool

Feed Meta the right data and an AI can create and optimise better ads than any bolt-on tool — no extra software, just Claude Code.

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