DIGITAL EXPERIMENTER
Learn. Think. Do. Repeat.
I run honest experiments in digital — and show you what actually held.
The current catalogue, in full. Each plate opens to a public preview; the complete report waits behind a single email.
25 years in digital — GetYourGuide · ProSiebenSat.1 · ZenMate · and more
I show you what held — and what didn't. The failures stay in the file.
Rather meet in person? The door is open — for a coffee, or a whiteboard session.
Erasmusstraße 14, 10553 BerlinI am a digital experimenter. I run honest experiments at the edge of marketing and technology, then share exactly what held — so you can close the digital knowledge gaps that hold you back and skip the guesswork.
Most businesses, founders, and people are not bad at digital — they are missing a few of the right pieces and unsure which ones. I help close those gaps: the questions you keep avoiding, the decisions you keep deferring, the tools and channels you suspect you should understand but never quite got to.
Several inquiries are open in the public archive — building a real customer-facing application largely by directing AI, replacing a stack of productivity tools with a single assistant, a self-optimising marketing loop, and using AI to complete a personal tax return. Each opens to a public preview, with the full report behind a single email.
AI is the assistant at the desk — it drafts, tallies, and files, while I keep the judgement. The experiments are about what that actually changes, measured honestly, with the failures left in.
Yes. Strategy and design are mine; when it shifts to hands-on delivery, that happens through my company Candoro and its partners. The most useful next step is a conversation.
Book a free intro call. On it, I'll help you find the one gap worth closing first and figure out whether working together makes sense — no obligation either way.
A free intro call. No pitch, no obligation — you leave with a clear next step either way.